New for the Furniture Industry!
PerformNOW is a web-based Contact eXperience Management system and CRM solution for the furniture industry. All the communication touchpoints with customers, suppliers, and employee candidates are automatically documented in segmented contact groups.
In doing this, PerformNOW helps businesses improve sales lead performance and makes follow-up more productive. It centralizes contact interactions, enables automated campaigns, customer service ticketing workflows, and much, much more.
If you are creative, strategic and tactical with contact communication, Anything is Possible!
Now you can professionally manage your contacts journey better than your competitors.
PerformNOW collaborates with 8 best practice performance groups, hundreds of furniture operations, and industry partners, world-wide to create the best solutions.
Furniture industry experts provide integrated CRM's for professionals in the home furnishings industry!
PerformNOW is a global consultancy and technology company that specializes in the home furnishings industry. Founded by David McMahon in collaboration with Wayne McMahon, the talent at PerformNOW has helped businesses improve operations, cash flow, sales and profitability for many years. They are also the industry’s largest organizers of peer performance and benchmarking groups.
PerformNOW now provides a cutting edge web-based CRM software SAAS product called, PerformNOW CXM.
PerformNOW CXM is a web-based Contact eXperience Management system and CRM designed for furniture businesses. It streamlines communication with customers, suppliers, and candidates—automating interactions, organizing contacts, and boosting sales performance.
With Marketing CRM, Selling CRM, Operations CRM, Service CRM as well as automated campaigns, and powerful workflows, PerformNOW helps you stay ahead.
We provide system and process functionality to help home furnishing businesses maximize lead productivity and improve the eXperience with all your valued Contacts.

Top Selling Features
- Furniture Software Integrations - No double entry
- Lead Management
- Selling workflows by lead type – telephone, chat, web inquiry, social media, in store, appointment
- Open Sales Follow-up Automation
- Online Service Ticketing
- Vendor communication tracking
- Automated email and text follow-up
- Automatic call transcription
- Mobile App: Apple and Google
- Booking calendar
- Payment processing
- Complete Furniture CRM

Top Marketing Features
- Furniture Marketing CRM
- Lead generating webforms
- Email and sms marketing
- Surveys
- Live chat
- Digital video marketing
- Template and web asset library
- Advertising tracking and ROI

Top Operations Features
- Automated customer order follow-up and updates
- Delivery and pick up notification and scheduling
- Dashboards Command Centers
- Workflow documentation
- Learning management
- Digital Document signing
- Project Management

Top Service Features
- Service webforms integrated from this CRM
- Automated customer follow-up
- Ticketing system
- Workflow management
- Resource management and booking
- Cause and result tracking and analytics
Core CXM Features
The Hub for all customer interactions – before and after the sale.
- CRM customized for furniture business
- Digital and physical Lead Management
- Integration with software platforms
- Automation of customer follow-up
- Process and workflow management
Customer eXperience Management Web-based Software and Solutions that produce ROI for your business.
Intro to eXperience Management Part 2
In this video, David McMahon continues exploring how top-performing retailers elevate customer experience to drive growth.
Declining store traffic is a problem. The Five-Star metric helps furniture retailers increase traffic, sales volume, store revenue and bottom line profitability.
Very rarely are furniture retailers satisfied with the quantity of shopper traffic entering their stores. In nearly all situations, they are engaged in a search for ways to increase it. In the July/August installment of this article series, traffic was identified as the number one challenge and one that most retailers address by trying to find the elusive “holy grail” with a balance of traditional and digital advertising.
Traditional Elements #1 and #2: Base Traffic & Advertising Generated Traffic
Typically, retail traffic is thught of as a combination of, #1, base traffic plus, #2, advertising-generated traffic. Base traffic is made up of customers who would come in with-out any prompting, due to location, brand awareness, past purchases, referrals, etc. Advertising-generated traffic is bolstered by shoppers who are influenced by paid campaigns. Traffic generated by advertising can be quantified by the following formula: Advertising Traffic = Ad Spend × Response Rate. When either base or advertising traffic declines—often due to economic, geopolitical, or other uncontrollable conditions—total traffic falls. Since In-store Sales Volume = In-store Traffic × Close Rate × Average Ticket, a decline in traffic puts revenue, profitability, and cash flow at risk. Traffic has a significantly greater impact compared to close rate and average ticket because there is much more variation in traffic volume. Close rates (averaging 30%) and average sale (averaging $2,000–$4,000) tend to remain consistent over time, without good sales leadership and merchandising practices. When advertising slows or base traffic weakens, the traditional formula has no backup plan. That’s why retailers could benefit from a new, expanded traffic formula that helps them understand and control the levers that influence their businesses, to increase total traffic volume and, consequently, revenue and profitability.