PerformNOW talks with Kevin Yoder from Weaver Furniture in Sugarcreek, Ohio, a family business selling Amish-crafted, custom furniture. Kevin says their sales process can take a long time, sometimes months, especially for commercial projects, so staying organized and following up consistently matters. He explains they were using a bunch of separate tools for different things, and it created extra work and double entry. They wanted one place to manage the whole customer experience, tied directly to their POS, so customer info, orders, delivery status, and sales data stay up to date.

He also describes using the system to handle day-to-day communication like email, texting, and web chat, plus marketing, web tracking for known contacts, and automations like forms, QR landing pages, surveys, loyalty, and status updates. Overall, he frames it as simplifying operations, keeping them in front of customers, and replacing enough other subscriptions that it effectively pays for itself.