In Chapter 7, Winning Characteristics, David McMahon outlines the habits and mindset shared by high-performing business owners and leaders. He explains that top performers are constant learners who seek advice, join performance groups, attend seminars, and surround themselves with coaches and advisors who help drive change. They are decisive, committed, and act with integrity—when they say they will do something, they follow through.

David contrasts this with struggling businesses, which often stall due to indecision, fear of risk, and waiting for external conditions to improve. He emphasizes that successful leaders focus on what they can control, continually look for opportunities, and take action. Real growth, he notes, requires personal change, decisive action, and a willingness to evolve.