Video Library: Field Tips Book
Explore our Video insights from David McMahon’s Field Tips book—retail operations, profitability, and CRM strategies made simple.
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Field Tips Book: Intro
In this introduction to Field Tips, David McMahon explains that the book is a curated collection of his early writings from 1999 to 2013
Watch video → Download PDFField Tips Book: Ch. 1 What are you seeing?
In this video, I discuss insights from my first book, Field Tips, focusing on how businesses can thrive even during economic downturns.
Watch video → Download PDFField Tips Book: Ch. 2 The Family Factor in Business
In this video, I discuss the importance of the family factor in small to mid-size businesses, highlighting how family dynamics can lead to either success or failure.
Watch video → Download PDFField Tips Book: Ch. 4 Operational Bottlenecks
A practical overview of operational bottlenecks and productivity constraints, explaining how inefficiencies disrupt workflow, hurt cash flow, and how to identify and eliminate them through continuous improvement.
Watch video → Download PDFField Tips Book: Ch. 5 Five SMART Steps
Learn the Five Smart Steps to boost your retail business profits in David McMahon's guide. Discover how to spot and maintain best-selling products and more.
Watch video → Download PDF Download PDFField Tips Book: Ch.6 Get Your Sales Back
A practical look at why retail sales decline and how to get them back by adapting to digital consumer behavior, improving marketing ROI, and more.
Download PDF Download PDFField Tips Book: Ch.7 Winning Characteristics
A concise look at the winning characteristics of top-performing business leaders, highlighting continuous learning, decisiveness,and more.
Watch video → Download PDFField Tips Book: Ch. 8 Relationship Marketing
An overview of relationship marketing from Field Tips, explaining how customer segmentation, relevant communication, and more.
Watch video → Download PDFField Tips Book: Ch. 9 Harness the Power of e-marketing
This chapter explains how smart CRM-driven digital marketing, data segmentation, and targeted follow-ups improve engagement, loyalty, and revenue.
Watch video → Download PDFField Tips Book: Ch. 11 Pay for Performance
Learn how Pay for Performance strategies align employee incentives with business goals, improve productivity, and increase profitability through clear, measurable rewards.
Watch video → Download PDFField Tips Book: Ch. 12 Dynamic Inventory Management (Part 2)
A practical guide to dynamic inventory management, explaining how retailers can improve cash flow and profitability by tracking key metrics, managing best sellers and more.
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