Article
Selling, Marketing, Customer eXperience
Sales Management: Project Mindset Practices |
When walk-in traffic slows, top retailers act fast—shifting from single-product sales to full customer projects that build loyalty and boost revenue.
Checklist For Growing Sales In Challenging Times
Eighteen ways to navigate challenging conditions to achieve sustainable growth and long-term retailing success.
Sales Pipeline Management
Traditional Up systems need to co-exist with innovative selling pipeline systems and processes.
Appointment Power
Scheduling appointments in advance with shoppers at multiple points throughout the sales process has proven to substantially increase close rates.
13 Ways to Make the Most of Your Retail Traffic
Working to improve the Sales Per Guest metric is one of the most important things a retailer can do right now to dramatically improve sales performance.
Retail Guest Productivity Metrics
To compensate for the impact of declining traffic, retailers should consider using guest productivity metrics.
How to Bring in More Traffic & Avoid Sales Slowdowns
There are seven sources of retail traffic, but only four of them are pillars of traffic that can be managed to get positive sales results over short time frames.
Retail Funnel & Path Metrics
Improve the effectiveness of systems and move customers from an initial inquiry to a repeat purchase.
Funnels and Paths
Funnels create customer experience paths that boost retention, generate positive word of mouth marketing and turn more customers into repeat customers.
Customer Experience Management
CXM is a tool that will help you to grow your furniture business and outperform competitors large and small.
12 Ways to Avoid the Coming Cash Flow Trap
Twelve cash flow enhancing ideas for managing your retail furniture store pipeline in these chaotic times.
Customer Journey Lead Management
Guide non-physical leads into a funnel of care that will deliver the highest level of service you are capable of providing.
New Front Doors: Customer Journey Management
The new front door was not invented during the pandemic; however, it has become critically important for furniture retailers over the past few months.
The North Star of Retail: Average Sale
How one retailer grew sales volume by creating a strategy and a company-wide laser-focus based on average sale improvement.
Find Your Top Line Performance
Does your total Gross Margin after deducting Cost of Goods Sold give you a full performance picture?
Inventory and Sales Performance Metrics 2018
If you are a furniture retailer who wants to continuously improve, but needs to know where to start, this article is for you!
Seven “Magic” Traits Of Successful Sales Managers
The seven traits of the most successful sales performance managers, plus tips on how to develop them.
Lean Techniques Part 3: Marketing
Every furniture store needs a strategy for implementing LEAN and applying it to the marketing. Here’s how.
