Books and Downloads
Level up your operations, sales, and customer experience with expert guides written for furniture retail leaders.
Field Tips: Retail Business Improvement Writings by David W. McMahon CMA
Are you a small business owner? Do you work in retail management? Do you wish to grow your company?
If so, this book is for you! Field Tips is a updated compilation of best practice writings on improving operations, profitability and cash flow.
Topics include Inventory Management, Purchasing, Merchandising, CRM, Digital Marketing, Customer Service, and Financial Management. The practices found within can be applied to any retail sector whether it be a Furniture Store, Bicycle Shop, Clothing Store, Home Improvement Company or any special order or cash and carry operation.
There is also bonus content: Field tips contains a listing of Key Performance Indicators as well as recommendations on periodic reporting systems.
“I hope you enjoy learning from my experiences as a Management Consultant primarily in the Retail Industry.” — David
Field Tips: Retail Business Improvement Writings by David W. McMahon CMA
Practical retail insights to improve operations, profitability, and cash flow.
Written for small business owners and retail managers, this book shares proven best practices across inventory, merchandising, CRM, digital marketing, customer service, and financial management—applicable to any retail business.
Includes bonus KPI guidance and reporting recommendations.
Catalysts: Retail Business Improvement Writings 2.0
“Catalysts is a continuation of my body of knowledge as a practitioner of Kaizen — change for the better. As an in-the-field Furniture Business Consultant and Performance Group Director, I have traveled the world helping managers continually improve.
In Catalysts, I share what makes retailers effective, efficient, and most profitable. Some of the topics I write about include managing Operations, Selling, Inventory, Purchasing, Customer Relations, Digital Marketing, Customer Service, Analysis, and the Systems that Define Outcomes.
Over the years, I’ve been exposed to the best-of-the-best, the worst-of-the-worst, and everything in between. I have seen that any organization can become great with the right attitude, commitment, education, and leadership.
Within Catalysts, you will find my ideas along with field-proven practices and tactics. Take some gems from the book, tweak them, and make them your catalyst to reach the next level.”
— David
Catalysts: Retail Business Improvement Writings 2.0
Catalysts builds on my years as a Kaizen practitioner and furniture business consultant, working hands-on with retailers around the world.
In this book, I share what drives effectiveness, efficiency, and profitability—from operations and selling to inventory, customer experience, marketing, and systems.
You’ll find field-proven ideas and practical tactics you can adapt to become your own catalyst for improvement.
— David
How Malouf Furniture Boosted Sales & Customer Experience Using PerformNOW CXM
This story highlights how Malouf Furniture, a third-generation retailer, modernized its sales, service, and communication processes using PerformNOW CXM. Facing scattered leads, long delivery timelines, and hard-to-track service issues, Malouf centralized all customer touchpoints into one system and introduced automation across the customer journey.
As a result, Malouf significantly improved lead follow-up, appointment setting, delivery coordination, and service visibility while maintaining a personal, human feel. The adoption of PerformNOW CXM led to higher conversion rates, reduced manual workload, clearer internal workflows, and a more consistent customer experience from first inquiry through delivery and service.
How Malouf Furniture Boosted Sales & Customer Experience Using PerformNOW CXM
This story shows how Malouf Furniture modernized sales, service, and communication by centralizing every customer touchpoint in PerformNOW CXM. By streamlining follow-up, appointments, deliveries, and service, Malouf increased conversions, reduced manual work, and delivered a more consistent, human customer experience end to end.
How Critelli Furniture Modernized Customer Experience Without Losing the Human Touch
Critelli Furniture modernized its customer experience without disrupting the high-touch, design-led sales process that defines its brand. By introducing a purpose-built CXM system, the team gained clear pipeline visibility, stronger follow-up discipline, and higher close rates while preserving the personal relationships customers expect.
How Weaver Furniture uses PerformNOW CXM to unify sales, marketing, and post-sale operations
In the competitive heart of Ohio’s Amish country, high-quality craftsmanship is no longer enough to stand out. This case study follows Weaver’s Fine Furniture as they tackle the “complexity” of a 90% custom-made business model and the internal burden of “Tool Sprawl”.
Discover how this family-owned retailer moved “behind the pipeline” to unify sales, marketing, and operations into a single, automated engine. It’s a roadmap for any business looking to eliminate manual data entry, personalize marketing at scale, and create a customer journey that differentiates them from the crowd.
How Malouf Furniture Boosted Sales & Customer Experience Using PerformNOW CXM
In Ohio’s competitive Amish country, craftsmanship is just the baseline. Faced with “tool sprawl” and complex 90% custom orders, Weaver’s Fine Furniture needed a way to stand out.
This story follows their journey to unify sales, marketing, and operations into one automated engine. Discover how they eliminated manual data entry and scaled personal service to create a customer journey that truly differentiates their brand.
David W. McMahon
David W. McMahon is a certified management expert and the founder of PerformNOW, specializing in high-performance operations for the home furnishings industry. A long-time consultant, writer, and speaker, he created a unified CXM platform to help retailers streamline sales, marketing, and post-sale service. Based in San Diego, David is an accomplished endurance athlete and Ironman podium finisher dedicated to helping businesses "level up" their customer experience.
David W. McMahon
David W. McMahon is a CMA and CSCP specializing in home furnishings. As founder of PerformNOW, he launched a premier CXM platform to help retailers level up their operations. A consultant, trade writer, and podium-finishing Ironman athlete, David combines professional expertise with a passion for peak performance.
Ready to implement what you’ve learned?
Field Tips: Retail Business Improvement Writings by David W. McMahon CMA
Are you a small business owner? Do you work in retail management? Do you wish to grow your company? If so, this book is for you! Field Tips is a updated compilation of best practice writings on improving operations, profitability and cash flow. Topics include Inventory Management, Purchasing, Merchandising, CRM, Digital Marketing, Customer Service, and Financial Management. The practices found within can be applied to any retail sector whether it be a Furniture Store, Bicycle Shop, Clothing Store, Home Improvement Company or any special order or cash and carry operation. There is also bonus content: Field tips contains a listing of Key Performance Indicators as well as recommendations on periodic reporting systems. "I hope you enjoy learning from my experiences as a Management Consultant primarily in the Retail Industry." ~ David
Books and Downloads
Catalysts: Retail Business Improvement Writings 2.0
“Catalysts is a continuation of my body of knowledge as a practitioner of Kaizen — change for the better. As an in-the-field Furniture Business Consultant and Performance Group Director, I have traveled the world helping managers continually improve. In Catalysts, I share what makes retailers effective, efficient, and most profitable. Some of the topics I write about include managing Operations, Selling, Inventory, Purchasing, Customer Relations, Digital Marketing, Customer Service, Analysis, and the Systems that Define Outcomes. Over the years, I’ve been exposed to the best-of-the-best, the worst-of-the-worst, and everything in between. I have seen that any organization can become great with the right attitude, commitment, education, and leadership. Within Catalysts, you will find my ideas along with field-proven practices and tactics. Take some gems from the book, tweak them, and make them your catalyst to reach the next level.” — David