Event
Join PerformNOW at industry seminars and market events for practical strategies on technology, automation, sales productivity, customer experience, and retail performance.
Upcoming and recent
Peer-Led Growth: Real-World Strategies from High-Performing Retailers
See what leading retailers are doing to attract customers, improve employee productivity, and increase profits through technology.
View event →Technology Trends in Home Furnishings
Explore practical uses of AI, automation, marketing innovation, and operational systems across the furniture business.
View event →Technology Trends in Home Furnishings
Real-world ways retailers use automation and AI to book appointments, improve follow-up, and protect margins.
View event →Previous seminars
HFA Seminar Full Video (April 2026)
Watch highlights from the HFA seminar at High Point Market covering current technology, automation, AI, and practical performance strategies for furniture retailers.
Watch full video →HFA Seminar: Retail Metrics and Performance
David McMahon explains metrics that help furniture retailers improve sales, profitability, cash flow, and customer follow-up.
Watch full video →Increasing Sales and Sales Productivity
Learn how to create more value from existing store traffic and improve salesperson productivity when traffic is under pressure.
Watch full video →Professional Lead Management
Use better digital lead handling, appointment setting, and follow-up to improve conversion and average tickets.
Watch full video →About the speaker
David McMahon
David McMahon is the founder of PerformNOW. He works with home furnishings retailers to improve customer experience, increase productivity, and drive performance using proven systems, automation, analysis, and integrated CRM workflows.
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Bring practical retail performance ideas to your next event.
Contact PerformNOW about speaking, seminars, performance groups, or furniture business consulting.
HFA in Las Vegas (July 27, 2026)
Get an inside look from the leader of some of the biggest retail performance groups on what top-performing retailers are doing to attract more customers, boost employee productivity, and increase profits through technology.
HFA @ High Point Market (April 26, 2026)
Technology Trends in Home Furnishings: Get an inside look at real-world strategies and tools used and shared by leading retailers. Explore how AI, automation, marketing innovations, and operational systems can help you streamline processes, improve service, and gain a powerful competitive edge in today’s retail world.
HFA in Las Vegas (January 24–27, 2026)
Real-world ways top retailers are using automation and AI to book more appointments..
Previous Seminars
HFA Seminar Highlight (Jan 2024)
David McMahon shares practical retail metrics that help furniture stores improve sales, profitability, and customer follow-up. A quick highlight from the HFA Seminar Series.
Watch a full video →Highlight - HFA Seminar - Increasing Sales - April 2023
The video details strategies for improving sales productivity in the retail industry, focusing on maximizing value from customer traffic, especially when foot traffic is declining.
Watch a full video→Highlight - HFA Pres Lead Mgt - Summer 2023
Learn to boost sales by 10% through professional lead management. Convert digital leads into VIP appointments to achieve near-perfect close rates and higher average tickets.
Watch a full video→About the speaker
David McMahon
David McMahon is the founder of PerformNOW. He works with home furnishings retailers to improve customer experience, increase productivity, and drive performance using proven systems, automation, and integrated CRM workflows.