Introduction to Field Tips Book
Introduction to Field Tips Book
Introduction to Field Tips Book
Summary
In this introduction to Field Tips, David McMahon explains that the book is a curated collection of his early writings from 1999 to 2013, focused on practical best practices he has seen work in real businesses. While written years ago, the ideas remain highly relevant today and into the future. His goal is for readers to adapt these insights to their own operations and use them as tools to improve performance, profitability, and long-term success.
Field Tips Book: Retail Business Improvement Writings by David W. McMahon CMA
Field Tips is a practical guide for small business owners and retail managers who want to grow their companies. It brings together proven best practices for improving operations, profitability, and cash flow, with clear, real-world applications across all retail sectors. The book covers key areas such as inventory management, purchasing, merchandising, CRM, digital marketing, customer service, and financial management, and includes bonus content with essential KPIs and reporting recommendations—drawn from the author’s hands-on experience as a retail management consultant.
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Field Tips Book: Ch. 8 Relationship Marketing
An overview of relationship marketing from Field Tips, explaining how customer segmentation, relevant communication, and long-term engagement drive loyalty, repeat sales, and sustainable growth.
Field Tips Book: Ch. 11 Pay for Performance
Learn how Pay for Performance strategies align employee incentives with business goals, improve productivity, and increase profitability through clear, measurable rewards.
Field Tips Book: Ch. 1 What are you seeing?
David McMahon shares lessons from Field Tips on profitability, efficiency, and why smart businesses stay strong before, during, and after downturns.